My Projects
JuicOrganic
Bridging Sustainability & Digital Interaction
We were tasked with helping JuicOrganic pivot from a B2B model to B2C. Our concept was a smart vending machine that encourages sustainability, encouraging users to refill reusable bottles through a digital interface with a reward system.
- UX Research: Personas and data analysis.
- Front-End Code: A responsive prototype using HTML, SCSS, JavaScript and Bootstrap.
- Motion Graphics: A promotional social media video.
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My Contribution
I wore two hats on project: Researcher and Developer. I conducted deep-dive interviews to understand why users hesitate to use reusable solutions, then translated those insights into user journeys and personas.
On the technical side, I built the front-end architecture. I coded the interface using HTML, SCSS, and JavaScript, ensuring the design was responsive. I also animated the promotional video in After Effects that was also used as part of the vending machine interface.
What I Learned
The Developer Handoff: Writing the code myself taught me how important it is to keep design files organised for developers.
Iterative Testing: We tested the concept multiple times, and I learned not to get too attached to the first idea and the value of testing insights.
Das Kleine Büro
Managing a 9-Person Design Team
We formed a large-scale digital agency to deliver real client work, including branding and prototyping. The challenge was maintaining quality and coherence across a large, diverse team.
- Team Framework: structured workflows and communication channels.
- Resource Management: Task delegation based on skill mapping.
- Client Management: Handling feedback and presentations.
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My Contribution
My primary focus was Project Coordination. I oversaw the entire workflow, led daily stand-ups, and facilitated communication between sub-teams. I acted as the glue that kept the agency running.
I matched team members to tasks based on their individual strengths to maximize efficiency. Beyond management, I contributed to the UX research and maintained client communication to ensure our deliverables matched their expectations.
What I Learned
Leadership: I leaned into a more of a leadership role, over only coordination, and learned valuable lessons about leadership and how it's often about clearing obstacles for my teammates so they can do their best work.
Soft Skills: Our group received top marks for teamwork, confirming that the psychological safety I worked for is key to creative output.
Econiq
Making complexity simple
Econiq, a FinTech startup, needed a user-centered website prototype. The challenge was taking a complex financial forecasting tool and making it intuitive for non-expert users.
- Information Architecture: Simplified sitemaps for complex data.
- UX Strategy: User journeys focused on trust and clarity.
- High-Fidelity Prototype: A tested, clean interface.
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My Contribution
I served as the Product Owner, bridging the gap between the client's complex requirements and our design team. I led the UX direction, ensuring the complex data could be communicated in a clear, simple and visual way.
I worked on the user research and personas to map out the financial workflows. I then applied persuasive design principles to optimise the information architecture, transforming jargon-heavy concepts into approachable dashboards.
What I Learned
Simplification: My tagline is "From Complexity to Clarity," and this project was the ultimate test of that. I learned how to reduce cognitive load for users dealing with stress-inducing financial data.
Gestalt
Visual Storytelling & Editorial Design
As part of a collaborative digital magazine, I had to contribute a feature article exploring how digital media shapes our perception of reality.
- Content Creation: Original article and photography.
- Layout Design: High-fidelity editorial pages.
- Theory Application: Practical use of Gestalt principles.
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My Contribution
This was a solo execution within a collaborative framework. I authored the article to interpret the theme through an anthropological lens. I photographed all original assets to ensure a unique visual language.
I then designed the layout, strictly applying Gestalt laws and grid systems to create a reading experience that felt structured yet immersive.
What I Learned
Visual Storytelling: I learned how photography can act as a narrative medium, not just decoration.
Grids: I gained a deeper appreciation for how rigid grid systems actually allow for more creative freedom.
Hoedown After Dark
Queer Cowboy Apparel & Community Building
We created a fashion brand blending Western aesthetics with underground techno culture and the queer community. The goal was to build a strong visual identity and a tested product line that supported the LGBT Asylum charity.
- Project Management: Agile workflow via Kanban.
- Business Strategy: SEO analysis and Business Model Canvas.
- Visual Identity: A cohesive brand guide and social assets.
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My Contribution
I took charge of the project management. I managed the team workflow using a Kanban board to keep us agile. I developed the business model and SEO strategy to ensure the brand wasn't just visually cool, but commercially viable.
In terms of design, I helped shape the visual identity and created social media content that resonated with Copenhagen’s queer community. I also applied persuasive design principles to the web prototype to drive donations.
What I Learned
Niche Targeting: I learned that trying to appeal to everyone appeals to no one; leaning into a specific subculture created a stronger brand.
Agile Management: Using Kanban helped us stay organised and on target.