About me

Hello, I'm Edda, an Icelandic Multimedia Design student at Zealand Academy, with a focus on UX Research, Visual Design, Front-End Development and Project Management. My approach to design is methodical and informed. I use my completed BA in Anthropology and Master's in Tourism to deeply analyze human challenges and translate those insights into clear, innovative digital solutions.

How I work

Great digital experiences emerge from a methodology rooted in empathy and rigorous teamwork. My background ensures every project is grounded in genuine user understanding and sound reasoning. Maintaining an efficient workflow necessitates open communication and methodical structures. Ultimately, my focus is on contributing to solutions that are visually balanced, functionally clear, and authentically reflect human behavior.

What I can do

I am a highly versatile team member, contributing across the full product lifecycle. My strategic analysis skills blend with hands-on execution, covering deep UX Research, prototyping, UI, and technical Front-End Coding (HTML/SCSS/JS). I maintain a calm, methodical mindset throughout every task. This blend of creative ideas and technical skills helps the team deliver meaningful results.

Skills

UX & Design

User Research · Personas · User Journeys · Information Architecture · Figma Prototyping · Accessibility

Development

Front-End Coding (HTML, SCSS, JavaScript, Bootstrap) · Interactive Prototypes

Visual Communication

Branding · Visual Identity · Layout Design · Motion Design (After Effects) · Photography

Project Management

Team Coordination · Agile / Kanban · Client Communication · Double Diamond Process · Design Thinking · Lean Startup

Tools & Software

Figma

InDesign

Photoshop

Illustrator

After Effects

Lightroom

Canva

Procreate

VSC

GitHub

GitHub Copilot

Gen AI / LLMs

Creative Hobbies

In my free time, I love staying creative by drawing and making designs. Music is a big part of my life, and I channel that passion into creating fan art and concert freebies, such as stickers and bracelets, which allows me to connect with other people in the same community. I also enjoy making drawings of friends and crafting personalized bracelets as mementos for the events we attend together.